The blog
Practical writing for clinic owners, by the two people who took one clinic from $140k to seven figures in 18 months. No recycled agency advice. Real systems, real numbers.
Most advice on clinic revenue is either a hack or a platitude. Here is the honest split: what moves the number in weeks, what moves it for years, and the order we did it in at SK Clinic.
Read the article → MarketingRandom acts of marketing are the most expensive thing a clinic does. The fix is not more channels. It is a smaller system, run every week, that cannot not work.
Read the article → SystemsEvery inquiry your clinic has ever lost went missing in the same three places. A CRM is simply the tool that closes them. What it is, when you need one, and what to look for.
Read the article → Service mixThe device rep has a brochure and a financing plan. Before you commit to five figures of capital equipment, run these six numbers. Most clinics never do.
Read the article →Before you go
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